Il lato oscuro

Sabato prossimo ci sará la festa di addio a Mathieu, il quale lascia Berlino. Il party é in costume. Mi sapreste dare qualche idea sul vestito da indossare? Solo idee fighe, peró!
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Who has a cool idea for a costume to wear at a costume party?

How to become an expert on nearly any subject

The key to online success is authority. The key to authority is knowing what the heck you’re talking about, and being able to express it well.

So what’s the key to knowing what the heck you’re talking about?

One of the things that holds people back from creating information-based businesses is the insecurity that they’ll never be able to learn enough to be an expert. Here’s how to become insanely knowledgeable about nearly any subject under the sun.

If you’re a one-eyed man, work with that

In the land of the blind, the one-eyed man is king.

You’re not going to get to Nobel-prizewinner authority status using what you read in this blog post. (Although if you think you are, kudos to you for thinking big.)

There will always be people who are smarter, more skilled, and more knowledgeable than you are. Don’t let that get you down.

You don’t have to be Richard Feynman to teach high school physics. You don’t have to be Joshua Bell to teach violin to a three-year-old.

Sure, you want to be the “best in the world.” The best in your world. You don’t have to be the entire planet’s foremost authority on your topic. You might have the best content among the folks who are advertising on Google AdWords. You could be the foremost expert in a particular online forum. You might be the biggest expert in your town.

If you’re the best in the place where your customers hang out, you’re the best. Don’t turn your nose up at being a big fish in a small pond. There’s a lot of success, satisfaction and wealth to be found in small ponds.

And all those folks who truly are wiser about your topic than you are? Those are your teachers and mentors, whether or not you ever meet them face to face.

Study what they’ve written. Synthesize their work into your own. Give them ample credit for educating you. When you openly acknowledge your debt to them, a portion of their credibility rubs off on you.

Make it easy

You might not be the planet’s greatest authority on your topic. But it’s just possible you could become the most accessible authority.

Make life better for your customers by taking something hard and making it easy.

Take boring scholarly articles and turn them into interesting audio recordings. Take complicated diagrams and turn them into good stories. Take books written 40 or 50 years ago, update the language and the examples, and turn them into Camtasia videos.

If I want to learn to cook Italian food, I may not be ready for a renowned master like Marcella Hazan. I might want the simple recipes and breezy style of a Rachel Ray.

In order to learn, teach

There’s no better way to become a master than to find some fellow apprentices and start teaching them.

You start by teaching the folks who know absolutely nothing and don’t know how to find the basics for themselves. (Or who just don’t want to.) Teach the tried-and-true. It doesn’t matter how many other people are doing it. Do it well, put your own personality into it, and you’ll find students.

As you teach, you’ll find that the “simple stuff” gains a new depth and richness. You’ll start to see things about your topic that you never did before. And as you keep learning, you’ll be able to teach more and more sophisticated students.

Before you know it, you’re a guru.

You can study for decades and not learn what you can by teaching for a month or two. Just remember to be honest about your skill and experience level, and you’ll find the right students for you.

Begin with the end in mind

Your goal in becoming an expert isn’t to look and feel like a giant smartypants. It’s to help your readers and customers.

You might want to neatly letter this on a card and stick it somewhere you can see every time you use your computer. IT’S NOT ABOUT YOU.

Blowhards and know-it-alls have a tough time online. The “social” nature of social media means there’s always someone with a pin looking to deflate that bloated ego. When you try to position yourself as “the smartest guy in the room,” you’ll find yourself ducking constant potshots.

On the other hand, serious students are rewarded. (They still get potshots, but they have a community to help deflect them.) When you approach your subject with curiosity, modesty, and a sincere desire to help, you’ll find raving fans.

As long as you always keep your audience and their needs at the forefront, you can’t lose.

Want to know more about putting it all together?

I joined Teaching Sells within about two minutes of the original launch. (That was months before I started writing for Copyblogger, as it happens.) If you have an idea for a topic you want to master and monetize, there’s no better program than Teaching Sells to teach you the nuts and bolts of how to do that.

Brian’s relaunching the program, and he’s put together a bunch of nifty free stuff that can get you started, whether or not you decide to buy. You can sign up for that here.

-Sonia Simone-

(via)

Typography

Per chi ama la tipografia (parte 2), vorrei far notare l´aspetto del font digitale presente sui pannelli informativi sui mezzi pubblici (in special modo, dei tram); i caratteri non sono composti da quei classici poligoni esagonali ma da elementi dalle forme molteplici che, mi pare di capire, possono apparire in qualsiasi posizione dello schermo in modo tale da creare diversi testi con questo font molto chiaro e, soprattutto, molto piú "naturale" ed autentico rispetto al tradizionale digitale.
La tipografia tedesca spacca ancora e sempre piú.

I love SUSHI!

Agente Arnie, abbiamo una missione per te

Io e Özgen abbiamo realizzato una video-card per augurare buon compleanno ad Arnie.
La suspense é incredibile:veramente un lavoro da alti maestri. Piaciuto a tutti.

Italia-Germania 1-1

Italia Germania si affrontano in un contest musicale di alto livello...

Fritti, Scampi, et Chianti, calamari
Luca sei per me - NUMERO UNO

Cannelloni, Luca Toni, Pepperoni
Luca sei per me - NUMERO UNO

Bella Donna, Mama Mia, Alimente
Ciao Ciao, Roma Roma, Ribery, Amore Mio

Mozzarella, Mortadella, Mit Nutella
Luca sei per me - NUMERO UNO

Prego, Foul an Luca Toni
Simulazioni, Stehe wieder auf (hey)

Prego, Luca Tore mache, Und bei Jubel lache, Campioni LUCA TONI

Zabaione, Minestrone, Oben Ohne
Luca sei per me - NUMERO UNO

Italiani, trifft Germani, große Klappe
Luca sei per me - NUMERO UNO

Bella Donna, Mama Mia, Alimente
Ciao Ciao, Roma Roma, Ribery, Amore Mio

Amaretto, Rigoletto, Benedetto
Luca sei per me - NUMERO UNO

Prego, Aqua minerale ,Grappa speziale
Cozze vongole

Prego, Foto di panini, Schicker Lamborghini, Luca Toni kriegt Millioni

Tortellini, Cappuccini, Con Martini
Luca sei per me - NUMERO UNO

Luca Toni, Telefoni, Berlusconi
Chiama qui per te - NUMERO UNO

Bella Donna, Mama Mia, Alimente
Ciao Ciao, Roma Roma, Ribery, Amore Mio

Schwarze Haare, Viel palare, Calcio di mondiale ma per me - NUMERO UNO

Welcome to the news of the world:

Colero ma-kio mio millo piascolo piccolo, no, Monaco di bavaria, Campioni del Mondo, no, EM ausgeschieden, no que bello, no, alora que bello

Gool de Luca Toni!!

Tortellini, Cappuccini, Con Martini
Luca sei per me - NUMERO UNO

Luca Toni, Telefoni, Berlusconi
Chiama qui per te - NUMERO UNO

Bella Donna, Mama Mia, Alimente
Ciao Ciao, Roma Roma, Ribery, Amore Mio

Schwarze Haare, Viel palare, Calcio di mondiale ma per me - NUMERO UNO

Il canone Vignelli

Per chi ama o é interessato alla Tipografia ed il Layout, ecco una bella sorpresa dal web: il libro, totalmente gratuito e scaricabile, "The Vignelli Canon" scritto da, come intuibile, Massimo Vignelli.

"Massimo Vignelli, uno dei maggiori esponenti italiani nell’ambito del Graphic Design, nonché autore dell’immagine di American Airlines e della Metro della Città di New York, ha recentemente pubblicato un libro su come lui intenda i canoni di proporzioni, spazi e lettering per realizzare lavori grafici degni di nota.

The Vignelli Canon è un libro in pdf liberamente scaricabile in cui l’autore porta in rassegna numerosi lavori spiegandone le strutture e le caratteristiche che hanno contribuito al loro successo."

-Damiano Falchetti- (via)

3. Use vigorous English.

One rule to follow. From Ernest Hemingway.

3. Use vigorous English.

It’s muscular, forceful. Vigorous English comes from passion, focus and intention. It’s the difference between putting in a good effort and TRYING to move a boulder… and actually sweating, grunting, straining your muscles to the point of exhaustion… and MOVING the freaking thing!

E sicuramente si puó applicare all´italiano..

Scomparso

Una cosa veramente triste é capitata a Berlino: un ragazzo portoghese é sparito il 10 gennaio ed é ancora dato per disperso. Da piú di una settimana tutti i suoi amici stanno appendendo manifesti ovunque, stanno aprendo blog e articoli in ogni community esistente, stanno avvertendo chiunque per facilitare le ricerche della polizia locale. Per ora non ci sono ancora novitá. Qui trovate, se siete interessati, il blog con le info riguardo al suo ultimo avvistamento. Il dettaglio piú inquietante é che il ragazzo é sparito mentre tornava a casa a piedi, durante la notte. Speriamo venga ritrovato al piú presto. Spero Berlino ribadisca ancora quell´idea di sicurezza e tranquillitá che fin qui ha dimostrato

E questo é perché bisogna imparare l´inglese